SEO keywords for Plumbers

By Jake Miles

In today’s world, being found on Google can mean the difference between a phone that won’t stop ringing and one that’s eerily quiet. But here’s the thing: good SEO isn’t just about throwing a bunch of plumbing-related words onto your website.

It’s about picking the right keywords that not only draw people in but connect with what they’re actually looking for. Stick with me as we explore what makes for effective SEO keywords for plumbers, starting with a look at keyword intent.

SEO keywords for Plumbers

Speak to an expert

Learn about how our online marketing services can help your trade business.

What is a keyword?

At its simplest, a keyword is a word or phrase that people type into search engines when they’re looking for something online. For us in the plumbing business, it’s the bridge between what people are searching for and the content we provide on our websites. 

Think of it as the key terms in your potential customer’s question that your website needs to answer. Whether it’s “blocked drain repair” or “how to fix a leaky tap,” these keywords help guide your content to show up in search results, connecting you to the right people looking for your services.

How to understand the intent of a keyword?

Keyword intent, or search intent, is the why behind a search query. It’s the purpose driving someone to type a specific set of words into a search engine. In the realm of plumbing SEO, grasping the intent behind the searches can significantly refine your keyword strategy, ensuring that your website doesn’t just attract traffic, but the right kind of traffic—people actually looking for plumbing services.

Broadly speaking, keyword intent falls into five categories: informational, navigational, transactional, local and commercial investigation. Each category requires a different approach and content style. For plumbers, understanding and targeting these intents can lead to more effective SEO strategies.

Intent Category

Definition

Keyword Example

Informational

Searchers want to find information

What is the call out fee for a emergency plumber

Navigational

Searchers want to find a specific site or page

Pimlico Plumbers

Commercial

Searchers want to investigate brands, products, or services

Jake’s Plumbing Services

Transactional

Searchers want to complete an action (e.g., make a purchase)

Plumber Merchants

Local

Searchers looking to find a local business

Plumber Shop Dartford

By tailoring your content to match these intents, especially focusing on transactional and commercial investigation intents, you can better align your online presence with the needs of your potential customers. This not only boosts your visibility in search engines but also increases the likelihood of converting visitors into customers.

Where to use keywords on your website?

  • Page Title 
  • Page Description
  • H1 Headings
  • H2 headings 
  • Opening paragraph of content
  • Closing paragraph of content
  • Image file names
  • Image ALT text

What tools can you use to find keywords for your plumbing website?

Plumbing keywords

Local Keyword

These are the terms people use when they’re looking for services locally. Including phrases like “near me”, local keywords are your secret weapon for connecting with customers right in your community who need your help.

Keyword

Volume

Intent

Plumber

49.500

Local / Commercial

Plumber near me

135,000

Local / Commercial

Emergency plumber

22,500

Local / Commercial

Emergency plumber near me

9,900

Local / Commercial

Local plumber near me 

9,900

Local / Commercial

Local plumbers

8,100

Local / Commercial

Find a plumber near me

590

Local / Commercial

Find a plumbers

360

Local / Commercial

Boiler service

22,200

Local / Commercial

Boiler service near me

12,100

Local / Commercial

Boiler installation

5,400

Local / Commercial

New boiler installation

2,400

Local / Commercial

Boiler installation near me 

2,400

Local / Commercial

Combi boiler installation

1,300

Local / Commercial

Boiler and installation

990

Local / Commercial

Boiler repair

6,600

Local / Commercial

Boiler repair near me

8,100

Local / Commercial

Emergency boiler repair near me

880

Local / Commercial

Gas boiler repair near me

880

Local / Commercial

Vaillant boiler repairs

720

Local / Commercial

Worcester boiler repair

720

Local / Commercial

Boiler repair service

480

Local / Commercial

Boiler service and repair

480

Local / Commercial

Gas boiler repair

480

Local / Commercial

Local boiler repair

480

Local / Commercial

Emergency boiler repairs near me

470

Local / Commercial

Combi boiler repair near me

210

Local / Commercial

Vaillant boiler repair near me

170

Local / Commercial

Boiler repair service near me

90

Local / Commercial

While “near me” keywords are fantastic for drawing in significant search volumes, they cast a wide net, meaning searches could be coming from anywhere in the UK. This doesn’t always help us pinpoint the local demand for our services. 

To truly capture the local market, we need to get more specific by incorporating our town’s name into our keywords. So, how do we refine our approach? It’s simple: we take our general keyword and swap out “near me” with our specific LOCATION.

Keyword

Intent

Plumber + LOCATION

Local / Commercial

Emergency Plumber + LOCATION

Local / Commercial

Local Plumber + LOCATION

Local / Commercial

Boiler services + LOCATION

Local / Commercial

Boiler repair + LOCATION

Local / Commercial

Boiler installation + LOCATION

Local / Commercial

Here is an example of keywords and volumes for a plumbing company based in our local area of Dartford. 

Keyword

Volume

Intent

Plumber Dartford

480

Local / Commercial

Emergency Plumber Dartford

50

Local / Commercial

Local Plumber Dartford

20

Local / Commercial

Boiler installation Dartford

90

Local / Commercial

Boiler repair Dartford

30

Local / Commercial

Boiler service Dartford

110

Local / Commercial

Now, you might be wondering if by honing in on local area keywords, you’re missing out on the crowd searching with “near me” phrases. 

Well, here’s the good news: you’re not. When someone searches for a service “near me,” Google smartly translates that to include their current location. So, if someone in Dartford searches for “plumber near me,” Google effectively treats it as if they had typed “plumber Dartford.” 

Service based keywords

These are the terms people use when they’re in search of specific plumbing services, from leak repairs to boiler installations. Each of these keywords represents an opportunity to connect with potential clients looking for the exact services you offer. By creating dedicated service pages on your website targeted at these keywords, you can capture the attention of those in need, making it clear that you have the solution to their problem.

 

Keyword

Volume

Intent

Bathroom Fitter

8,100

Local / Commercial

Commercial plumbers

110

Local / Commercial

Find a plumber 

1,000

Local / Commercial

Plumber repair

720

Local / Commercial

Plumber for dishwasher

590

Local / Commercial

Toilet plumber

540

Local / Commercial

Washing machine plumber 

500

Local / Commercial

Plumber fitter

480

Local / Commercial

Plumbers services

480

Local / Commercial

247 plumbers

410

Local / Commercial

Gas safe plumbers

390

Local / Commercial

Plumber quotation

390

Local / Commercial

Gas registered plumbers

390

Local / Commercial

Heating plumber

320

Local / Commercial

Plumbing engineer

320

Local / Commercial

General plumbing 

320

Local / Commercial

Plumbers companies

320

Local / Commercial

Central heating plumbers

260

Local / Commercial

Professional plumber

260

Local / Commercial

Same day plumber

260

Local / Commercial

Block drain plumber

260

Local / Commercial

Plumber for boiler

260

Local / Commercial

Plumber central heating

260

Local / Commercial

Plumber radiator

260

Local / Commercial

Plumber sink

260

Local / Commercial

Drain plumber 

210

Local / Commercial

Blocked drains

5,700

Local / Commercial

Leaking pipe

760

Local / Commercial

Radiator installer

50

Local / Commercial

Kitchen tap installation

170

Local / Commercial

Drain clearance

880

Local / Commercial

Drain clearance services

170

Local / Commercial

CCTV drain survey

2,400

Local / Commercial

Drain repair

1,000

Local / Commercial

Baxi boiler repair

390

Local / Commercial

Ideal boiler repairs

390

Local / Commercial

Boiler repair emergency

330

Local / Commercial

Boiler one off repair

320

Local / Commercial

Oil boiler repair

260

Local / Commercial

Fixed price boiler repair

210

Local / Commercial

Worcester bosch boiler repair

170

Local / Commercial

Glow worm boiler repair

170

Local / Commercial

Commercial boiler repairs

170

Local / Commercial

24 hour boiler repair

170

Local / Commercial

Combi boiler repairs

140

Local / Commercial

Potterton boilers repairs

110

Local / Commercial

Emergency gas boiler repair

90

Local / Commercial

Emergency oil boiler repair

90

Local / Commercial

Boiler repair man

90

Local / Commercial

Boiler heater repair

70

Local / Commercial

Urgent boiler repair

70

Local / Commercial

Viessmann boiler repair

70

Local / Commercial

Leaking boiler repair

70

Local / Commercial

Worcester boiler fixed price repair

70

Local / Commercial

Heat boiler repair

70

Local / Commercial

Informational keywords

These are the searches carried out by people looking to learn more about plumbing issues, maintenance tips, or DIY solutions. They might not be ready to book a service right this moment, but they’re seeking knowledge—and that’s where you come in. 

By crafting blogs or resource pages that address these topics, you provide immense value to your audience. This not only positions you as an authority in the plumbing field but also builds trust with potential customers. When they do need services down the line, you’ll be top of mind.

Keyword

Volume

Intent

Plumber call out fee

1,000

Informational

Plumber cost

880

Informational

Plumber hourly rate

810

Informational

Plumber day rate

720

Informational

Cost of emergency plumber

390

Informational

Can a plumber fix a boiler

260

Informational

Repairing drain pipers

390

Informational

Collapsed drain repair cost

140

Informational

Repair cast iron drain pipe

70

Informational

Sink drain stopper repair

50

Informational

Leaky drain pipe repair

40

Informational

Repair clay drain pipe

40

Informational

Kitchen sink drain pipe repair

40

Informational

Repair dishwasher drain hose

30

Informational

Boiler installation cost

1,900

Informational

Boiler cost and installation

1,900 

Informational

Landlord not repairing boiler

90

Informational

Average cost of boiler repair

70

Informational

 

Frequently asked questions about plumbing keywords for SEO

What is a plumbing keyword?

A plumbing keyword is a word or phrase that people commonly use when searching for plumbing services or information online. Think of it as the specific terms your potential customers type into Google when they have a leaky faucet, a clogged drain, or just need general plumbing advice.

What are long tail keywords?

Long tail keywords are longer, more specific phrases that people use when searching online. They might not get as much traffic as shorter, more general keywords, but they’re gold when it comes to attracting the right kind of visitor to your site. 

For a plumber, a long tail keyword could be something like “how to fix a leaking kitchen tap.” These searches are often made by people who are very close to taking action, making them highly valuable for your business.

How do I rank higher for high volume plumbing keywords?

Ranking higher for high volume plumbing keywords involves a mix of SEO best practices. First, ensure your website is fast, mobile-friendly, and easy to navigate. Next, create content that matches what people are searching for, using the keywords you want to rank for. 

Don’t forget about local SEO—make sure your business is listed accurately on Google My Business and other directories. Building quality backlinks from reputable sites in your industry can also give your rankings a significant boost.

How can I track my ranking for plumbing keywords?

Tracking your ranking for plumbing keywords can be done using various SEO tools and platforms, such as Google Analytics, SEMrush, or Ahrefs. These tools can show you where your pages rank for specific keywords over time, giving you insights into what’s working and what might need tweaking. It’s also a great way to monitor your competitors and adjust your strategy accordingly.

Speak to an expert

Learn about how our online marketing services can help your trade business.