Increasing phone call enquiries by 42.9%
An overview of the campaign
D&A Autos is a trusted, family-run garage located in Forest Gate, East London, proudly serving the local community since 1986. With over 35 years of experience, they specialise in MOT testing, vehicle servicing, and repairs, offering honest, reliable, and competitively priced automotive care. Known for their friendly approach and deep mechanical expertise, D&A Autos has built a loyal customer base, reflected in their excellent Google reviews. Whether it’s a routine MOT or complex repair, they treat every vehicle with the utmost care and professionalism.
1,000+
organic search visits per month
42.9%
increase in GBP phone calls
52.2%
increase in GBP website clicks
The problem
When D&A Autos came to us, they had a basic website built on Wix that didn’t reflect the quality or long-standing reputation of their business. The site wasn’t optimised for local search, meaning they were missing out on potential customers looking for MOTs and car repairs in East London. Their Google Business Profile lacked the necessary attention to detail, and there was no clear or user-friendly way for customers to book a service online—making it harder for the business to convert interest into action.
The solution
To give D&A Autos a stronger foothold online, we began by researching the most relevant local search terms tied to their core services, MOT testing, vehicle repairs, and servicing. Using these insights, we designed and developed a brand-new website complete with dedicated service pages tailored to what local customers were searching for. A clear, user-friendly booking form was integrated to encourage high-quality enquiries and streamline the customer journey. We also launched a blog to publish relevant, value-driven content and help build topical authority over time. Finally, we fully optimised their Google Business Profile to enhance their visibility in local search and maps, ensuring the business stood out where it mattered most.
The Results
To give D&A Autos a stronger foothold online, we began by researching the most relevant local search terms tied to their core services – MOT testing, vehicle repairs, and servicing. Using these insights, we designed and developed a brand-new website complete with dedicated service pages tailored to what local customers were searching for. A clear, user-friendly booking form was integrated to encourage high-quality enquiries and streamline the customer journey. We also launched a blog to publish relevant, value-driven content and help build topical authority over time. Finally, we fully optimised their Google Business Profile to enhance their visibility in local search and maps, ensuring the business stood out where it mattered most.
What the Client says
“We’re really pleased with the results since working with Uniek Digital. The new website looks great, it’s easy for customers to use, and we’ve seen a huge jump in enquiries. Jake really understood what we needed and took care of everything—from the design to getting us found on Google. The difference it’s made to the business has been massive. Couldn’t recommend them enough.”
